3 reasons why launching your book with a bigger brand is a better strategy—The Shawshank Story

This post is written with authors/books in mind. However, it’s relevant for a launch of any kind (an idea, business, church, non-profit, product, etc.) I had to learn the hard way that launching with a bigger brand is a much better strategy. In this post, I tell you WHY we partnered with the Shawshank Redemption 20th…

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A Sneak Peek into One of My Top Business Building Strategies of 2013

Prepare for Pay Day My business partner (David Branderhorst) and I sold more on November 8, 2013 than any other day in our calendar year.  In fact, it was the single highest grossing day in the history of our business. If you would have told me this a year ago, I wouldn’t have believed you.…

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