Why your business card doesn’t change lives, but how your book can

(I’m doing a free LIVE call Tuesday July 8th where I’ll teach extensively on this topic. Limited spots. More info. at the bottom. Now for the blog post.)

Ever hear this before…


Probably not.

But have you ever heard this before…


Probably so.

Your book is not a business card

I go to a few conferences a year. Many times I meet authors or aspiring authors. I often hear them refer to their books as a business card. I’ve heard them say statements like:

  • I need to crank out some kind of book so I have more credibility in my industry.
  • My book is just an extra thick business card.
  • People don’t actually need to read my book; I just want them to think I’m an expert.

Sad, but true. These types of books don’t change lives. What business card ever has?

the $100 startupYour book can change lives

I take the topic of books very seriously. Why? Because books have changed my life. For starters, my favorite book is the Bible. That book has shaped the way I see myself, the world, and God. 

Other books have inspired me to make major shifts in my life—like The $100 Startup. It came to me a time when I needed vision. It helped me think my Dream Job was possible. Notice the pic. Do you think I got a lot out of it? 

Just the other day I got a handwritten card from someone in the mail. This girl read my book AND engaged in a business we created around my book called The Your Secret Name 5 Week Journey. Here’s what she said:

Thank you for your gift of journeying through Your Secret Name program. My roommate has gone the longest she has ever gone without acting out her eating disorder. She’s at over 3 months now.

By going through the program together, so many deep spiritual things were brought up that we had never discussed together. We had some incredible conversations and were challenged with so many things to think about and talk to God about.

I feel it helped me in my intimacy with Jesus. I feel like I grew in the ability to ask God really genuine questions and I feel like he revealed His love for me in a new way. You are a wise and Godly man and I am so thankful that you are willing not only to share your story, but also to provide a safe and beautiful place for others to share theirs. Thank you for your gift! Two lives were changed!! 

Your book can be a business

If you want your book to become a business you need to position it that way.  Successful authors think of their books as a business. Even better, they structure their books as a business, even during the writing phase.

On July 8th I’m doing a special free call. I’ll share how I turned my last three books into six-figure businesses and international brands/teams. (With my most recent two books, I did this before they even released.) I’ll also interview two of my students and have them share their own struggles and successes.

Everyone who signs up for this call will get my Dream Jobber Quick Start Product Check-list absolutely FREE.

This is call 2 of 5 in the DAY JOB TO DREAM JOB VIP BOOK LAUNCH TEAM series:

  • The PROMISE—June 9
  • The PRISON—July 8
  • The PRODUCT—July 22
  • The PLAN—August 5
  • The PAYOFF—August 17
  • The PARTY—August 21 (Details coming)

I’d love to help you turn your book into a business.

In books I have traveled, not only to other worlds, but into my own. 
― Anna Quindlen, How Reading Changed My Life

(All calls go from 8-9:30 PM EST. Extended playback access is given to book launch team members only.)

I’ll leave you with a question. What book has changed your life?