They’re called “weather watchers.”

They take inventory of conditions and predictions and then make their decisions based upon the forecast. But in the business world, this type of strategy often sabotages success. In this podcast episode discover why “weather watching” tendencies (surveys, reports, data, comparisons, information) repel the best clients and set you up to fail. Better yet, discover a proven path that yields visible results.

If you’ve got an entrepreneur bent, tune in. You might just avoid your next lightning strike. Better yet, you might learn how to catch that lightning in a bottle.

Listen to Igniting Souls podcast on iTunes, Audioboom, or below.