3 reasons why launching your book with a bigger brand is a better strategy—The Shawshank Story
This post is written with authors/books in mind. However, it’s relevant for a launch of any kind (an idea, business, church, non-profit, product, etc.) I had to learn the hard way that launching with a bigger brand is a much better strategy. In this post, I tell you WHY we partnered with the Shawshank Redemption 20th…
The most important thing you need to do to prepare for your media interview
Getting asked to do a radio, TV, blog or podcast interview is a good thing. Being unprepared is a bad thing. When I first started doing interviews I was so nervous my heart nearly popped out of my chest. Now after doing 6 books, I finally feel like I’m getting the hang of it. Winging an interview…