Great Message + Poor Platform = Bad Experience
Great ideas are no longer enough. Without a platform—something that enables you to get seen and heard—you don’t have a chance. —Michael Hyatt Talent Is No Longer Enough On a January morning, a musical genius stood in a metro station in Washington, DC, and started to play the violin. The violin he used cost 3.5…
3 reasons why launching your book with a bigger brand is a better strategy—The Shawshank Story
This post is written with authors/books in mind. However, it’s relevant for a launch of any kind (an idea, business, church, non-profit, product, etc.) I had to learn the hard way that launching with a bigger brand is a much better strategy. In this post, I tell you WHY we partnered with the Shawshank Redemption 20th…
How to respond to your haters
“This is the stupidest thing I have ever heard of. I can’t believe you have sold books on it.” I had a radio interview on Wednesday. Evidently, a stranger listened in and felt the need to email me his thoughts. I guess in his mind, my content is stupid. In fact, according to his 2…