Why I don’t pay attention to surveys, test audiences, and competitors

HISTORY SHOWS US, many times we simply get it wrong. Check out these real quotes. “Sensible and responsible women do not want to vote.” Grover Cleveland, US president, 1905 “Airplanes are interesting toys but of no military value.” Marechal Ferdinand Foch, professor of strategy, 1904 “The horse is here to stay but the automobile is…

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