The most important thing you need to do to prepare for your media interview

Getting asked to do a radio, TV, blog or podcast interview is a good thing. Being unprepared is a bad thing. When I first started doing interviews I was so nervous my heart nearly popped out of my chest. Now after doing 6 books, I finally feel like I’m getting the hang of it.

Winging an interview doesn’t work. And over-preparation can be bad on your nerves. The best thing you can do to prepare for your interview is to create a killer Media Kit. Sure this tool helps you, but it also helps your interviewer too.

Rather than drop the whole thing into a blog post and spend hours formatting it correctly, I’d rather save you and I both some time.

I’m going to give you my Media Kit. File it. Keep it. Use it. Share it. (Tweet This) I’ve
spent tons of time studying what makes a great Media Kit. My interviewers told me, this made their job a breeze.

This is a good thing. If you’re difficult to interview, then you won’t be invited back and your interview won’t be effective.

Enjoy the Media Kit. And if you want to see the finished product, here are 2 recent interviews (click on pic above or to the left). We used the kit in real time. Although Day Job to Dream Job releases next month, I’ve already been asked to do a dozen interviews (thanks Jared Easley of Starve the Doubts). Having the Media Kit helped me remember my name and feel prepared. And remembering your name is a good thing.